This development, located in Uxbridge, originally launched in Summer 2017, to a primarily international audience and in a buoyant market. Following sales success, including a bulk deal to a local housing provider, the second phase launched with a similar strategy in mind, but didn’t gain the same traction.
Four were asked to look at the sales and launch strategy, to help improve quality leads and convert these to sales, we undertook several steps in order to this, including a brand refresh – to make the design and collateral more aspirational and modern, an improved customer journey to the show apartments and marketing suite, a new responsive website, and on and offline advertising campaign, targeting a London wide audience.
The results were positive, with the new brand being well received, enquiries increasing and sales being made.
