For this new development on Green Lanes, Four took inspiration from its location on this famous London thoroughfare and its mix of people and cultures. Those who live here love it, and those who don’t live here yet just haven’t been introduced properly.
So Green Lanes became Evergreen – ‘always remaining fresh or popular’ – with the hashtag #forevergreenlanes. The campaign is now taking shape with local area film and photography, website and hoarding.
