Puerta del Sol welcomes over 110 million visitors per year and can be compared to the world’s most iconic shopping destinations such as Times Square and Piccadilly Circus.
The retail campaign for Puerta del Sol 5 draws attention to this high-footfall retail flagship with ‘instagrammable’ window vinyls and supporting social media campaign #HelloMadrid. Inside, a pop up shop by local interior designer Raul Martins gave the space a relevant and enticing meanwhile use.
In addition, a b2b retail campaign showcases this unique flagship in a bespoke brochure, with supporting promotional campaign.
