Residences at the Hard Rock Hotel Davos invite you to live like a Rock Star at their award-winning resort & spa in the Swiss Alps. They also offer a Rock Solid investment with up to 5% returns from residence ownership in the world’s most stable economy.
Four were appointed to re-launch the Residences at the Hard Rock Hotel Davos with an integrated and international marketing, media, digital and PR campaign. Seasonal campaigns ‘Live like a Rock Star’ and ‘Rock Solid Investment’ have shown strong sales success, with 1 bed residences now sold out and sales approaching 50%.
Following a re-positioning of the Residences brand, roll out included a new website and suite of brochures, alongside print and digital advertising and other marketing collateral.
PR delivers continuous coverage through press trips with top tier UK journalists, editorial in UK and international press and social media and website blog content.
Additionally, Media have built off of activity over the previous year and have continued to effectively maximise awareness and education of Hard Rock Davos in key international and regional titles, retaining an always-on approach to their digital strategy to continuously capture generated interest, and strategically align the brand with the ski and summer seasons.
