Four were asked to capture the spirit of Madrid Centro and the exceptional restoration and redevelopment of the former Palacio Santa Isabel into residences and retail spaces in one of the city’s most exciting and vibrant neighbourhoods, just steps from the world-famous Reina Sofia art museum.
Branding incorporated contrasting patterns and textures, dark colours and copper highlights, with a variation for the retail campaign. Roll out included a bilingual marketing campaign featuring statement brochures, as well as promotional materials, building banners and window vinyls.
