Inspired by the historic charm of Pulborough village, Brookfields is a new neighbourhood of exemplary homes offering connected, contemporary country living.
Latimer, part of the Clarion Housing Group, contacted Four on a full service basis to create an approachable brand which conveyed the best of both worlds – a home surrounded by the rolling Sussex countryside of the South Downs, within reach of London.
The result is Brookfields, a mix of the traditional with the contemporary offering ‘connected country living’. From naming, positioning and brand creation the campaign progressed to include a lifestyle film and local area photography, CGIs, brochure, website with interactive site map, marketing suite and on-site signage, and advertising campaign.
