London Dock launched in 2014 – located in Wapping, on the notorious News International site. These 1,800 new homes, with commercial units and public spaces was positioned to ‘bring down the walls of Wapping’ and create a sense of place to this well located, but rarely known area.
An area steeped in history, the name London Dock came from the old docks that we once located there – where worldly goods were imported.
Since 2014, Four have launched 4 residential phases with St George, each block/ phase has had its own campaign and identity, unique to the architecture of the block, the interiors being created and the price point / audience, all of which have been underpinned by the wider London Dock, destination brand.
