Montalbán 11 is Madrid’s best new address. Located next to Retiro Park and within the Golden Triangle of Art, this historic building has been transformed into exquisite residences. In a first for Spain, a close collaboration with internationally renowned artist Carlos Cruz-Diez successfully integrates art into the property via several bespoke pieces for communal spaces and private apartments.
Four developed a visually striking brand that incorporated the artist’s core focuses of colour, line and (viewer) perception, with an invitation to ‘live in a work of art / vivir en una obra de arte’.
Four delivered a brand proposition and marketing materials at a level befitting this exceptional project, working in close partnership with Knight Frank. The development launched at the international art fair ARCO in Madrid, in association with Architectural Digest. Marketing materials included teaser and coffee table brochures, floorplan brochure, HTMLs, a statement building wrap and CGI animation of the triplex penthouse. The project sold quickly, exceeding expectations.
