Built around a public square, this mixed-use development transforming central Chelmsford will deliver over 400 new homes and includes the refurbishment of three historic buildings.
Four were appointed after the successful first phase and adopted an ‘Evolution not Revolution’ approach, refreshing the established identity into something new, exciting and better resonating with the target audience.
Since the relaunch of the brand, we have continued to evolve the campaign, with new phase colours being introduced and a more lifestyle focused creative approach, with a strapline.
“All the feedback from internal and external stakeholders and customers has been that the branding and marketing materials for City Park West are excellent! It was great to finally find a company that was able to translate our brief into such a great vision/brand ID for the second phase of City Park West. The Notting Hill Genesis team at Four are great fun and easy to work with.”
Annette Winfunke, Marketing Campaigns Manager
Annette Winfunke, Marketing Campaigns Manager
